Skip to main content

Target Audience in Media

In this advertisement the target audience is men who work out and are into body building. It targets the appeal to achieve as the advertisement is about using a protein shake to build lean muscles. The advertisement includes motivational and dominating language which men tend to find more persuasive as they're the ones who most of the time want to feel strong and in charge. In addition, the advertisement includes a hyperbolic picture of a very muscular man dangling off a cliff with one hand drinking the shake. Next to him there's a clear sign saying "Milk for real men". That use of competitive language again emphasizes the target audience of men who work out. The advertisements uses Logos as it includes a lot of factual information on the bottom left of the image as well as on the bottom right. Pathos can also be identified as they used a strong muscular man hanging off a cliff which can evoke the feeling of envy and motivate a person to drink the shake so that they can be like the person in the advertisement.  


Comments

  1. UnknownJanuary 16, 2018 at 10:07 PM

    Your Blog post addresses which audience the AD is targeted towards, and you have clearly and in detail written about how its affect of the target audience. You identify techniques such as pathos and logos but you could maybe go back into depth about the appeals such as it appeals to the need for men to dominate.

    ReplyDelete

Post a Comment

Popular posts from this blog

The Thief and the Dogs Passage Analysis Ch. 4

Chapter Four Passage: "You made me and now you reject me: Your ideas create their embodiment in my person and then you simply change them, leaving me lost –rootless, worthless, without hope—a betrayal so vile that if the whole Muqattam hill toppled over and buried it, I still would not be satisfied. I wonder if you ever admit, even to yourself, that you betrayed me. Maybe you’ve deceived yourself as much as you try to deceive others. Hasn’t your conscience bothered you even in the dark? I wish I could penetrate your soul as easily as I’ve penetrated your house, that house of mirrors and object d’art, but I suppose I’d find nothing but betrayal there: Nabawiyya disguised as Rauf, Rauf disguised as Nabawiyya, or Ilish Sidra in place of both—and betrayal would cry out to me that it was the lowest crime on earth. Their eyes behind my back must have traded anxious looks throbbing with lust, which carried them in a current crawling like death, like a cat creeping on ...
1 comment
Read more

Paper 2 Outline: TATD + TFA

Prompt --> Pride can lead to failure and self-destruction or to accomplishment and self-fulfilment. Discuss the presentation of pride and its consequences in at least two of the works you have studied.  Thesis statement: In the Thief and the Dogs, Naguib Mahfouz allegorically represents the marxist ideology through the protagonist, Said Mahran who’s hubris leads him to self-destruction. Similarly, in TFA, Chinua Achebe utilises the tragic hero archetype to represent the danger of being rigid and inflexible, in a dynamic world, which reveal Achebe’s assertion of the need for duality to successfully navigate an ever-changing world. Topic sentence 1: In both novels, the protagonist’s overwhelming pride leads them to inevitable destruction at their own hands, seen with Okonkwo’s fatalistic suicide, and Said got assassinated. Topic sentence 2: In TATD and TFA, their pride catalyses their conflict, as their moral values aren’t heavily influenced by opposition, such as the...
Post a Comment
Read more

Themes in TEWWG

1. TEWWG explores the theme of love and independence through Janie's various relationships including her journey for self-awareness and discovery. Janie's first relationships are indicative for recognizing what she truly desires for herself and in Jody's death, she understands the possession she now has of herself. Tea Cake is able to offer Janie the equality similar to her ideology of the perfect union from the pear tree analogy, however, this relationship's other flaws introduce to her the need for her own independence. Within Tea Cake's death, Janie is able to recognize the values from this relationship in their equality and her own self-awareness, enabling her to continue on this journey whilst the memories of Tea Cake continue to push her. The revelation she comes across is the possibility for independence and love to coexist which was thought originally unplausible. 2. Although racism is not of the biggest significance of this novel, Hurston does incorporate...
Post a Comment
Read more