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Stereotypes in Advertising





Advertisements that have gender stereotypes have been around for a long time. It's usually seen in really old ads but as time has progressed, they're still a successful way to persuade audiences to buy their product. Women stereotyping is seen in so many different types of advertisements, especially in cleaning products.
In all 3 of these advertisements for cleaning products, women are portrayed as the ones cleaning. The first two images have the women posing and smiling to advertise the product while the 3rd one shows a woman posing natural and candid. The way that the women are portrayed in these ads, especially the Swiffer one where it's supposed to look like it's candid, can implement to people that this is what woman's jobs are. In the 3rd ad, a guy can be seen in the back on his computer and the woman in the front cleaning can indicate the educational advantage that guys have over girls and the stereotype of women not having jobs. All advertisements address the stereotype of woman being house cleaners as where these images are is located within a house, specifically a kitchen as all 3 are within a kitchen. In the first two, the attire that the women are wearing is attire for cleaners (apron and gloves). These advertisements show how the cleaning product industries suppose that the consumers are women as they advertise with women. Since these advertisements were posted within the last 10 years, it can show how society still implements gender roles. This means that society still thinks of women as the ones who are meant to clean and take care of the house. 

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