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Do advertisers have a moral duty to avoid stereotyping people?

Stereotypes have been continously incorporated into advertisements since they have come around. Stereotyping in advertising can be as a result of humerous purposes, for the advertisers feeling or to bring a purpose or attention to a given product. However stereotyping people has been a problem that has been ongoing especially as we have industrialized and evolved. In the past times, women were depicted very bluntly as cleaners or kitchen workers, men were the breadwinners, coloured people were hard laborers. buisness people were light skinned, pink was for girls and boys liked blue.

In the current times, advertisers still incorporate these exact same stereotypyes however they are more in the hidden messages that have negative connotations to them. Role product congruity, objectification and decorative advertising are depicted throughout all of our advertising and it is rare to see one without it.

 The use of beautiful people in advertisements is a type of stereotyping that people see everyday but don't realize. This is how these advertisers get away with it, because most people don't realize the harmful affects of putting a beautiful women next to a pair of sunglasses or putting a good looking man next to a car freshener. It may look funny and you may not think much about it, but in reality, seeing it will make you unintentionally have this ideal of unrealistic and unachievable beauty that you may not have had before and you didn't realize. 

Advertisers DO have a moral duty to avoid stereotyping people yet most of the time they choose to ignore their moral duty because at the end of the day their job is to sell a product no matter what the circumstances. It's everyones moral duty to avoid stereotyping because stereotyping is something that can be taken negatively and disrespect a certain race, age, sex group. Sometimes advertisers see this as a way to persuade people in a certain area by making something that's "humorous". Justifying that making fun of a certain group or person because it's funny in order to bring attention to your product is morally wrong. 

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